Estee lauder created a brand called Estee Edit that was created for millennials & featured Kendall Jenner but the brand back fired & closed down after a year.
Did anyone buy anything from them? I bought the Estee edit face balm that is like a bb or foundation.
@Angelprincess87 I've never even heard of it. I suppose with all the anti ageing products they have it probably a more mature brand I can see why they want to attract a younger customer base.